ANCHORAGE
City Branding & Visual Identity
Overview
Anchorage is a conceptual rebrand for the city of Anchorage, Alaska—designed to position it as a vibrant destination for travelers seeking nature, culture, and adventure. The project reimagines how the city presents itself to tourists through a fresh, cohesive visual identity.
Anchorage is a conceptual rebrand for the city of Anchorage, Alaska—designed to position it as a vibrant destination for travelers seeking nature, culture, and adventure. The project reimagines how the city presents itself to tourists through a fresh, cohesive visual identity.
My Role
Led the full branding concept and design direction, crafting a unified identity system rooted in the city's rugged beauty and cultural richness.
Led the full branding concept and design direction, crafting a unified identity system rooted in the city's rugged beauty and cultural richness.
Scope of Work
Developed a comprehensive brand guide including logo system, typography, color palette, and iconography
Created applications across digital, print, and environmental touchpoints such as wayfinding, city guides, and promotional merchandise
Emphasized storytelling through visual elements that reflect local landscapes, wildlife, and community spirit
