REBRANDING
Opus Agency
Branding identity | marketing design |
campaign rollout
Overview
In 2022, Opus Agency launched Be Moved, a company-wide rebrand initiative designed to refresh its visual identity and reaffirm its leadership in the experiential marketing industry. The campaign aimed to align the brand with a bold new era of storytelling, creativity, and strategic impact.
My Role
Served as the primary designer responsible for executing a wide range of brand-related deliverables. Contributed key creative input throughout the process and supported campaign development in close collaboration with cross-functional teams.
Scope of Work
Designed print, digital, and social assets supporting the rebrand launch
Developed internal and external campaign visuals across social platforms
Created brand collateral and marketing materials that elevated brand’s voice and presence
Ensured design consistency and alignment across departments
Collaborators
Collaborated with the agency’s marketing, strategy, and creative teams to bring the campaign to life from concept through launch.
